Giving an existing brand a new identity, that was the task we were given when realizing this project. I chose Cafesito, a small coffee and bagel shop based in Dornbirn and Bregenz. The shop itself is defined by offering varieties of coffee and self prepared snacks in a modern and cosy atmosphere. The logo I created reminds on a stamp, like those who are placed on coffee sacks, while the letters, which communicate a handmade look should underline the purity of the products offered. The brown dot simply stands for a cup of coffee spotted from above. Natural brown tones inform about the company’s natural image.
Realized at FH Joanneum