Branding, Packaging Design for natural cosmetics
Bachelor thesis / Bachelor project
In order to position a new product on the market, several marketing-related aspects need to be taken into careful consideration. The analysis of the target group and the competitors, but also the definition of the unique selling proposition are important to make a company successful. However, it’s not only the market analysis that matters but also the visual presentation that shows high significance. Only a systematic approach during the design process allows to identify and address the right target group. In this connection, the corporate, as well as the packaging design of the brand, are realized using different working techniques that are also described in this thesis.
Tasks: Corporate design, packaging, product photography, positioning, written thesis
Bachelor thesis/Bachelor project at University of Applied Sciences Graz