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© Diana Bobb 2020

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Branding, Packaging Design for naural cosmetics
Bachelor thesis, design, concept, positioning

In oder to position a new product on the market, several marketing-related aspects need to be taken into careful consideration. The analysis of the target group and the competitors, but also the definition of the unique selling proposition are important to make a company successful. However, it’s not only the market analysis that matters, but also the visual presentation that shows high significance. Only a systematic approach during the design process allows to identify and address the right target group. This thesis aims to describe all required marketing measures as well as documents and explains the design process of the brand of the US-American start-up Bleu Orchid Cosmetics. In this connection, the corporate as well as the packaging design of the brand are realised using different working techniques that are also described in this thesis.